Professional capability statements enhance your reputation
Madrigal Communications is experienced in management and business writing. A capability statement is a business marketing document for organisations that provide expert or professional services, such as lawyers, accountants, business consultants, engineers, sub-contractors, specialist trades. You need highly experienced writers to create an appealing capability statement that will build and enhance your reputation with your clients.
What is a capability statement?
A capability statement is a business marketing document for professional services organisations, such as, lawyers, accountants, business consultants.
If you sell products, you have a catalogue; if you sell services you have a portfolio; and if you sell expertise you sell your capability – the client is asking “do you have the necessary knowledge, experience and qualifications to do the job?”
And they are asking the big question “why should I use you?”
Pitching at the right level
Madrigal Communications have experience with all sectors and as marketing communications professionals we can create a document that is pitched right for your clients. It has to be informative and accurate and take a very soft-sell approach or it will not be trusted.
The best way to demonstrate your capability to a client is to show how you have delivered your product or service to other clients. We are great advocates of case studies because they show that you have successfully done the work before. Short examples of your successful work delivery are much more convincing than unsupported boasts about what you can do.
How big should your capability statement be?
This is a question we are often asked and the answer is always the same: as big or as small as it needs to be. A short, two-page flyer may be all you need to get the basic facts across to your prospective customers or you might need eight or twelve pages to fully describe your range of services or perhaps explain the complexities of your work.