Tips to Writing a Winning Tender Responses

Madrigal Communications creates a successful tender writing approach for every client. Because each tender writer understands tender requirements they have a high success rate with tender responses, RFTs, EOIs, etc. They also have experience and expertise in government procurement, infrastructure and utilities projects and project management.

Tender writing specialists in tender and proposal writing

Madrigal Communications is a marketing communications consultancy that specialises in tender writing and proposal writing. Each tender writer has exceptional business and marketing communication skills. Their skills come from a mix of senior management, procurement, project management, technical and business experience in Australia and overseas.

We help win work at all levels from small contracts to those worth hundreds of millions of dollars in value (and have experience up to a AUD$1 billion). We write tenders for commercial and industry contracts and for council, state and federal government tenders.

Tender writing experience in industry and government

Our infrastructure experience covers construction, maintenance, environmental and infrastructure. Government experience covers diverse portfolios with a particular emphasis on environment, energy and natural resource management. We also have construction, infrastructure and defence experience.

Madrigal’s business communications skills span the full range of communication tasks. These include bid management, strategy and positioning, tender writing and editing, and production and publishing.

Winning against your competitors

A request for tender (RFT) is focused by the tenderer on creating a level playing field and a comparable set of responses. A tender response is a particular form of communication document that is predefined and tightly controlled. These constraints may make it hard to differentiate your offering and to showcase your strengths and capabilities.

To get ahead of your competitors to win means working within these constraints.

Well-written and well-presented tender responses

The importance of well-written and well-presented proposals is often underestimated. It is often hard for highly skilled and passionate business or technical staff to present their messages in a way that resonates with an unfamiliar target audience.

Each Madrigal tender writer works from a customer-centric perspective to make sure your work is favourably considered or adopted by your client or customer. We make proposals sharp, convincing and professional. We make sure they stand out from your competitors.

Madrigal four point system for winning tenders—tender response

Madrigal four-point system for winning tenders

Your response to a tender must meet all the requirements of the tender documents. The client will evaluate your submission against all the rules, procedures and criteria they have provided. If it is a government contract, they will follow these procedures rigidly—even a small omission may disqualify you from the tender process.

You must provide clear evidence that you can deliver the service or contract. You have to provide enough information to show that you can deliver all aspects of the job not just the most important ones. Being comprehensive prevents you from being disqualified because you did not provide enough evidence.

Tenderers now see value-for-money (VfM) as the most important aspect of assessing service or product delivery. If you try to compete on price alone your competitors may undercut your price or offer additional services for the same price. Your bid should emphasise the full range of business benefits to the client.

You must understand what the selection panel wants and needs so you can convince them to select you. Then you can explain clearly how you are better than your competitors. We make sure your bid presentation is professional, that it is properly edited and comprehensively proofed and that it contains a “wow” factor.

Sector experience

Madrigal Communications has experience across most sectors:

  • construction and infrastructure
  • mining and resources
  • defence
  • information and communications technology
  • oil and gas
  • health and welfare
  • professional services
  • small to medium enterprises (SME)

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