Tips for writing winning tender responses

Madrigal Communications creates a successful tender writing approach for every client. Because each tender writer understands tender requirements they have a high success rate with tender responses, RFTs, EOIs, etc. They also have experience and expertise in government procurement, infrastructure and utilities projects and project management.

Tender writing specialists in tender and proposal writing

Madrigal Communications is a marketing communications consultancy that specialises in tender writing and proposal writing. Each tender writer has exceptional business and marketing communication skills. Their skills come from a mix of senior management, procurement, project management, technical and business experience in Australia and overseas.

We help win work at all levels from small contracts to those worth hundreds of millions of dollars in value (and have experience up to a AUD$2 billion). We write tenders for commercial and industry contracts and for council, state and federal government tenders.

Tender writing experience in industry and government

Our infrastructure experience covers construction, maintenance, environmental and infrastructure. Government experience covers diverse portfolios with a particular emphasis on environment, energy and natural resource management. We also have construction, infrastructure and defence experience.

Madrigal’s business communications skills span the full range of communication tasks. These include bid management, strategy and positioning, tender writing and editing, and production and publishing.

Winning against your competitors

A request for tender (RFT) is focused by the tenderer on creating a level playing field and a comparable set of responses. A tender response is a particular form of communication document that is predefined and tightly controlled. These constraints may make it hard to differentiate your offering and to showcase your strengths and capabilities.

To get ahead of your competitors to win means working within these constraints.

Well-written and well-presented tender responses

The importance of well-written and well-presented proposals is often underestimated. It is often hard for highly skilled and passionate business or technical staff to present their messages in a way that resonates with an unfamiliar target audience.

Each Madrigal tender writer works from a customer-centric perspective to make sure your work is favourably considered or adopted by your client or customer. We make proposals sharp, convincing and professional. We make sure they stand out from your competitors.