Making social media work
Madrigal Communications can help you with your social media (SM) strategy. SM is continually evolving and has endless potential for business marketing and communications. Although the online world changes almost with the seasons it does not have to be overwhelming if you keep your strategy simple.
Don’t blindly listen to SM gurus who sing the praises of particular channels and platforms. Remember that new media principles are exactly the same as old media principles: you have to tailor your message to the medium that is most likely to be read by your clients.
The Madrigal approach to social media
Madrigal Communications recommends that for a business undertaking a SM strategy the first step is creating regular online content. The content is used to drive web traffic and start a conversation which in turn builds audience and relationships.
Start with the big three
A business wanting to develop a social media strategy needs to participate in the current “big three” SM platforms or channels. The big three are Facebook, LinkedIn and Twitter. However, like all marketing channels, you must first know your audience and tailor your message to them. All social media channels are not the same: B2B should focus on LinkedIn while referral businesses should focus on Facebook.
Social media challenges and opportunities
Social networking for business is new and changing all the time. Many people in business and the corporate world are sceptical, and sometimes even frightened of it.
Businesses, quite rightly, are frightened of the casualness of SM relationships. It can have a strong influence on business reputation. However, they need to provide easy channels into their business and must engage digitally with their clients.
Social media on mobiles
The growth of the mobile (smart-phone) audience has presented many new opportunities. With people spending less time on computer screens there is reduced focus on text and an increase in image and video-based storytelling.
Power of location-based social media
Location-based information gives retailers huge opportunities to engage with people in their shops and locations that online businesses can’t.
Request more information
Do You Need help with your tender?
Tenders are always competitive and the stakes are high. Winning will have significant impact on your turnover. If you need a professional and compelling bid to beat your competitors, contact Madrigal Communications.
CONTACT USSectors
construction sector
Working with some of the industry’s leading Tier 1 companies such as CIMIC, Downer, and others.
energy sector
Working with some of Australia’s leading energy companies such as Ausgrid, Ausconnex, Endeavour Energy
health and allied health sectors
Working with the Salvation Army, St Vincent de Paul, social housing providers, and Indigenous organisations.
defence sector
Working with Tier 1 consulting firms, recruitment firms, and defence industry consortiums to win work
infrastructure sector
Working with Tier 1 construction firms in water and wastewater, energy, gas, petroleum and rail projects.
building and maintenance sector
Working with building maintenance, grounds maintenance, landscaping and lawmaking, and commercial cleaning firms.
professional services sector
Working with Tier 1 consulting firms and other national and international companies.
technology sector
Experience in government work, including software development firms, IT consulting firms, and managed service providers.
media, PR and marketing sector
Working on a variety of government opportunities for media, PR and marketing agencies at the federal, state or local levels.