Madrigal Communications case study image — desalination plant

Water treatment tender

We undertook technical writing for the West Pilbara Seawater Desalination Plant proposal for the TVL Water Consortium. The consortium was made up of one of Australia’s main pipeline companies with two Spanish water supply and treatment plant organisations.  Its contract value (for the water treatment tender) was approximately $370 million.

Client requirement

Madrigal Communications was engaged to write and edit the water treatment tender response. We also helped manage production of the bid documents and advised on the document structure, template and presentation.

Winning approach

The team identified several key weakness in the bid. Their was a perception with the client that the lead contractor did not have significant experience in water construction. Also the foreign joint venturers did not have local experience. Madrigal therefore recommended including comprehensive project lists and including and developing as many case studies as possible. This showed the versatile capabilities in desalination plant construction by the joint venturers. They had experience in many international locations including North Africa. They had successfully constructed several plants in remote, hot, dry locations. In turn, we emphasised the variety of projects undertaken by the local lead contractor as well as its relevant subcontractors.

Madrigal wrote the Executive Summary and edited the major sections of the document. We ensured that the key messages were emphasised and the details and language were consistent. We also created a case study template to attempt to present the case studies attractively and consistently.

Our principal, Tim Entwisle, spend much of his early career in water and wastewater research and development. He has a significant expertise and knowledge of advanced water treatment from working for Thames Water and Sydney Water. This came in very useful in interpreting the technical material supplied by the Spanish partners.

Successful outcome

Our proposal was successful in getting the TVL Water Consortium shortlisted (Madrigal’s KPI). Although they did not eventually win the contract they were offered a different, larger opportunity based on the quality of the tender.

Request more information

    I would like to discuss:

    Do You Need help with your tender?

    Need help with your tender

    Tenders are always competitive and the stakes are high. Winning will have significant impact on your turnover. If you need a professional and compelling bid to beat your competitors, contact Madrigal Communications.



    construction sector

    Working with some of the industry’s leading Tier 1 companies such as CIMIC, Downer, and others.

    energy sector

    Working with some of Australia’s leading energy companies such as Ausgrid, Ausconnex, Endeavour Energy

    health and allied health sectors

    Working with the Salvation Army, St Vincent de Paul, social housing providers, and Indigenous organisations.

    defence sector

    Working with Tier 1 consulting firms, recruitment firms, and defence industry consortiums to win work

    infrastructure sector

    Working with Tier 1 construction firms in water and wastewater, energy, gas, petroleum and rail projects.

    building and maintenance sector

    Working with building maintenance, grounds maintenance, landscaping and lawmaking, and commercial cleaning firms.

    professional services sector

    Working with Tier 1 consulting firms and other national and international companies.

    technology sector

    Experience in government work, including software development firms, IT consulting firms, and managed service providers.

    media, PR and marketing sector

    Working on a variety of government opportunities for media, PR and marketing agencies at the federal, state or local levels.