One of my clients asked me about how I chose the name Madrigal Communications for the business. Because of lockdown (this is 2021 in Sydney) I thought that a long answer might pass some time for both of us. They found it of interest so I thought I might share the story here.

When I first started the business in 2007 I was aiming to be more generalist and work in the corporate communications area. Corporate communications is managing an organisation’s brand or image by making sure everyone within the organisation is giving the same messages. All aspects of an organisation’s communications need to be consistent (that was my last role working in government). So this objective is referred to as “getting everybody to sing from the same song sheet”.

But then the story got more practical. When it came to choosing a business name, I wanted to get a single word URL, that is, I wasn’t happy just with a business name. So, of course, most common musical words had gone by then. However, in my searching I found that “madrigal” was still available. I purchased the .net.au as well as the .com.au—I think I beat the Sydney University Madrigal Society to them by months.

I was really quite happy with madrigal because I listen to a lot of classical music (and I did know that most people wouldn’t know what it was).


A madrigal is a secular song popular during the renaissance and the baroque periods. It was most often written about love. So although music at the time was dominated by the patronage of the church, madrigals were the pop music of their day. The experts suggest that Italian madrigals are more beautiful than the English ones but I am more inclined to the English ones (as I can understand the words).


There are a few on Youtube (they are very short). Perhaps my favourite … is Adieu Adieu my Heartes Lust. 

And probably the most famous English Madrigal of all, the Silver Swanne by Orlando Gibbons (pictured).


Madrigal got a little bit more pop culture credibility when it was used as the parent company name of Los Pollos Hermanos in Breaking Bad (Breaking Bad—2nd episode fifth series).

So that is the story of how Madrigal Communications got its name. We now specialise in tender writing and technical writing.

Always happy to talk about madrigals with anyone who is interested. Contact me.