Professional capability statements enhance your reputation
A capability statement is a business marketing document for organisations that provide expert or professional services. Madrigal Communications is experienced in management and business writing. Therefore we can help you put together a professional capability statement. These may be for lawyers, accountants, business consultants, engineers, builders, sub-contractors, and specialist trades such as maintenance, electrical and arborists. You need highly experienced writers to create an appealing capability statement that will build and enhance your reputation with your clients.
What is a capability statement?
A capability statement is a business marketing document for professional services organisations, such as, lawyers, accountants, business consultants.
If you sell products, you have a catalogue; if you sell services you have a portfolio; and if you sell expertise you sell your capability. The client is asking “do you have the necessary knowledge, experience and qualifications to do the job?”
Your prospects are asking the big question “why should I use you?”
Pitching at the right level
Madrigal Communications has experience with all sectors. As marketing communications professionals we can create a document that is pitched exactly right for your clients. It has to be informative and accurate and take a very soft-sell approach or it will not be trusted.
The best way you demonstrate your capability to a client is to show how you have delivered your product or service to other clients. To do this we advocate using case studies because they show that you have successfully done the work before. Short examples of your successful work delivery are much more convincing than unsupported boasts about what you can do.
How big should your capability statement be?
This is a question we are often asked and the answer is always the same: as big or as small as it needs to be. A short, two-page flyer may be all you need to get the basic facts across to your prospective customers or you might need eight or twelve pages to fully describe your range of services or perhaps explain the complexities of your work.