Communication is at the centre of every business and organisation. An organisation can’t work without exchanging information with staff and managers, and with its customers and stakeholders.
Good communications makes sure that businesses function well and form strong and unambiguous relationships with their customers. Without marketing communications businesses would not be able to promote their products to customers.
All successful organisations make sure that their messages are consistent and reflect their values. When organisations don’t manage their communications properly they lose trust with their audience.
The best way to manage communications is to know your audience and make sure all your corporate messages are consistent. Communications consists of your branding, online and paper publications, customer service interactions, phone manner and public relations. Internal communications is just as important because yoif they have a clear message.