Writing quality annual reports

Madrigal Communications has significant experience in writing annual reports. A quality annual report is not only a summary of your organisation’s successes for the year but a way of accurately reflecting and reporting on organisational performance. We focus on performance reporting. We can project manage your annual report from concept and information gathering to writing and production.

The Madrigal approach to annual reports

An annual report is a published document given to shareholders by public corporations as an official disclosure of their financial performance. It allows shareholders to assess the success of the organization.

Government departments, agencies and other bodies, are also required to produce annual reports. These include the financials but also, more importantly, report on how well the organizations are achieving specific objectives. They also address how a department is meeting broader, whole-of-Government objectives (such as energy saving, waste reduction, anti-discrimination initiatives, etc).

Measuring performance

Part of measuring performance is defining your mission, defining your organisational goals, and clearly identifying your stakeholders. Madrigal Communications can advise you on establishing key performance indicators (KPIs) or key success indicators (KSIs) that will help your organisation define and measure progress toward your goals.

Promoting your organisation

Because it is aimed at shareholders and investors an annual report must also be a marketing tool for your company. The annual report is sometimes the only public record that an organisation produces so it strongly represents the organisation. Professional design and layout are important to make reports appealing to readers.

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    construction sector

    Working with some of the industry’s leading Tier 1 companies such as CIMIC, Downer, and others.

    energy sector

    Working with some of Australia’s leading energy companies such as Ausgrid, Ausconnex, Endeavour Energy

    health and allied health sectors

    Working with the Salvation Army, St Vincent de Paul, social housing providers, and Indigenous organisations.

    defence sector

    Working with Tier 1 consulting firms, recruitment firms, and defence industry consortiums to win work

    infrastructure sector

    Working with Tier 1 construction firms in water and wastewater, energy, gas, petroleum and rail projects.

    building and maintenance sector

    Working with building maintenance, grounds maintenance, landscaping and lawmaking, and commercial cleaning firms.

    professional services sector

    Working with Tier 1 consulting firms and other national and international companies.

    technology sector

    Experience in government work, including software development firms, IT consulting firms, and managed service providers.

    media, PR and marketing sector

    Working on a variety of government opportunities for media, PR and marketing agencies at the federal, state or local levels.