Quality copywriting services

Technical writing

We use plain English to help you communicate complex material in a clear and convincing way. We copyedit reports and manuals to make them easy to read.

Tenders and proposals

We help write proposals and tenders so that you can win the important contracts! We have a great track record and have won our clients tens of millions of dollars!

Marketing

We offer you a range of quality copywriting, copyediting, design and marketing communication services to deliver your business communications. We integrate your communications using social media, website and print channels.

We love talking to businesses about ideas. Contact us for an obligation-free consultation about your needs.

Word of the week: How do supermarkets call nine-month old apples “fresh”?

Fresh takes it’s meaning from a combination or partnership between pure and new.

Suggesting that food is fresh because it is unprocessed may be acceptable to bureaucrats and the food industry but it doesn’t make the product fresh for consumers.  Learn more about our word of the week

How to start your social media strategy

We often advise businesses on developing their social media marketing strategy. First people need to be trained about social networking and what it can achieve. Then they need to learn what kinds of messages and tactics work.

So how do you develop a social media strategy that you can delegate to your people? Here are some basic things that need to be considered.

Winning business from the Australian consumer

Looking at your customers in different ways can help you to adjust your marketing and advertising strategies to win more business. Here are some ways to win these six different types of Australian consumer: the value, busy, green, local, bored and digital consumers.

Here are some ideas for winning business from six different types of consumer.

Six key things to win a Government tender

Competing for a public procurement contract is a demanding process. Government tender responses require a lot of effort. Your organisation needs to be prepared to dedicate experienced staff and resources to putting together a tender response that can win against your competitors.

Here are the six key things to win a Government tender.

William Safire and twenty rules for writers

William Lewis Safire (17 December 1929 – 27 September 2009) was an American author, presidential speechwriter, and political columnist for the New York Times. As a public relations professional working in politics it is not surprising that he developed a strong interest in the power of words. In his numerous books he often included lists of rules for writers. Here is the best of them …

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